
Whether your business is established, or you are just starting out, you’ve realized at some point that networking is an invaluable tool that will ultimately contribute to the success of your business. Even a hundred years ago, people networked their businesses, only then there was no such thing as social media, computers, etc. Yet somehow, they managed – and they flourished. In 2009, there are multiple avenues of networking, including everything from a simple business card to a full-on company conference, and everything in-between.
No matter what your business is, or what the stage of your business is in, there are a few things to think about when you are networking your business. It’s important to take a moment and think about what networking “is” and what it “isn’t” from time to time.
Networking is vital to your business
Believe it or not, there are people who start a business, and think that the business will actually come to them – that they won’t have to go out and look for it. If anyone tells you that they became successful just sitting at home and letting the customers find them, chances are they are not being 100% truthful.
Networking is not a popularity contest
With some people, they find it is important to declare the size of their contact lists and referrals. Especially with social media sites, do not judge the success of your networking simply by the number of names that are on your contact list, people following you on Twitter or belong to your group. Just as you are intent on collecting names, some people are intent on collecting groups. Focus on the quality of the people that are on your contact list that are actively involved with your business.
Networking is not limited to one or two approaches
Chances are that you have a few different methods of networking that you are very good at, and some that you are not so good at. Don’t under-sell yourself by thinking that just because you are strong in one area, you are weak in another. If you were in a gym and only worked out your leg muscles and not your arms, you’d be a great runner but totally useless when it came to climbing up a rope. Work your networking by utilizing your weak and your strong areas, and you’ll have a good overall “networking physique”.
Networking does not always require technology
Although technology is now playing the biggest role ever in the success of networking a business, don’t be intimidated and shut down networking altogether because you don’t feel you are as technologically advanced as your brother-in-law’s friend’s cousin who knew a guy who met the guy that started Twitter. You have a phone, you meet people face-to-face, that’s much more powerful sometimes than any computer program or social media network.
Networking is simple
As simple as putting your hand out to shake it with someone you just met. As simple as starting a conversation with someone you see in the local grocery store. You never know where the simplest of starts are going to end up.
Networking is complex
When you are involved with many different avenues of networking, it can be a complex task. The key to keeping successful with complex networking is by being organized and on top of things.
Networking is not a competition
The interesting thing about networking is that the different ways that people are using to network is expanding by the minute. Websites, written resources, books, in-person groups and national conferences are springing up constantly. If you try to compete vigorously within a network, all you are going to do is ultimately ostracize yourself. Expand your knowledge and your networking skills by sharing knowledge with other people who are in the same business you are in.
Networking is about giving and receiving knowledge
The words “giving” and “receiving” could also easily be substituted with “talking” and “listening”. Like the person who tells you that they have achieved success by sitting at home and letting the business come to them, a person who tells you that they know everything there is to know about what they do is also probably not being 100% honest. Nobody knows everything. It’s just not possible. To be successful with anything, business or personal, you must be open to give and receive knowledge.
Ask questions, look for answers, change your reasoning, share your knowledge, your success, your ideas and your inspirations. That's it, Networking 1-2-3.