Getting the Most Out of Social Media for your Business

Social Media is the biggest trend to have emerged out of 2009. All walks of life are adopting it; from large-scale corporations, small business owners to the everyday person looking to re-connect with old friends. Drones of people have started flocking networking platforms like Facebook and Twitter, contributing to the overwhelming growth of the social sphere. With such a vast communication network, opportunity exists for you expand your marketing reach.

Perhaps you are entirely new to the concept or perhaps you have dabbled in a little social networking. Either way, it is time you seriously include social media in your marketing mix.

This workshop will not only help you demystify the world of Twits and Posts but provide you with a step-by-step guide on how to develop a social media strategy for your business. Find out how to choose the right tools for your business, optimize your existing efforts and measure return on your campaign.  

Topics we will cover:

1. Social Media Primer - What is social media?

2. Social Media Primer - What are the different types of social media and tools available?

3. Develop a Social Media Strategy for your business – a step-by-step guide.

Charmony Lai is the Online Marketing Specialist at Custom House, a Western Union Company. She is responsible for developing and executing marketing strategies for her company using the power of online media. Her area of expertise include: Social media, pay-per-click advertising, analytics and close-loop reporting.