Experts Panel - Building a Website that brings positive ROI

 

Panel Members: 

Rob Stock, ideaLever

Christine Pilkington, Crisp Media

Helen Stepchuk, Cucumber Marketing

 

Tuesday November 16, 2010 7:00pm - 9:00pm

 

You likely already have a website, but how do you design and harness your website to bring in more customers or drive sales?  Come find out as our panel members share the secret ingredients of buiding websites that go beyond being a glorified brochure.  Learn tips/tricks of designing and optimizing websites to increase chances of being found online, having visitors take the desired actions, and converting visitors to customers.

 

Panel Bios:

Rob Stocks founded ideaLEVER in 1995 to provide web design services from his home at the start of the Internet era. Since then the company has grown into a leading provider of hosted eCommerce and content management systems with customers and Resellers across North America. Rob has worked with many leading online merchants including Sport Mart, Roger's Video, Purdy's Chocolates, and Robeez Footwear as well as the next wave of manufacturers and retailers who hope to run the household names of the future.

 

ideaLEVER Solutions Inc. specializes in software as a service (SaaS) Content and eCommerce Management Systems for small to medium enterprises. ideaLEVER has both the experience and the technologies to help your business use the web effectively whether your empire has 1 person or 100 people.

 

Christine Pilkington, owner of Crisp Media, works with businesses to figure out how to make their sites better: Better at getting new customers; better at engaging them; better at converting them; and better at keeping them - all with the intent of improving your bottom line.

 

Christine is a specialist in all things web – from determining your site’s business strategy to building and marketing your site. Hiring Crisp Media is like having your own web department that includes social media, business analysis, project management, SEO and other areas of expertise and a vice president with over 13 years of digital and interactive experience at its helm.

 

Christine’s client list includes AOL, BMW, Chapters/Indigo and some of the top media brands in Canada like LOULOU, Sportsnet, CityTV, Maclean’s and Today’s Parent – to name a few. Christine has appeared on Breakfast Television, CBC Radio and TalkTV, been quoted in the National Post and The Metro, and written for Microsoft@Home and MochaSofa.com.

 

Christine Pilkington is also the Publisher and Editor of VancouverMom.ca, a hyper-local online magazine for moms living in Metro Vancouver.

 

Helen Stepchuck, owner of Cucumber Marketing Inc., has been involved in the Internet Marketing business for the past 7 years. Her expertise encompasses Search Engine Optimization, Email Marketing and general Web usability. Helen is a positive and highly motivated person who enjoys reading, writing blogs and practicing hot yoga to de-stress and stay energized throughout the day.

 

Helen is the owner and Managing Director of an Internet Marketing Company Cucumber Marketing Inc.

 

At Cucumber Marketing we focus on Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click Management – Google AdWords (PPC), Web Analytics, Email Marketing, Logo Design and other Online Promotional Strategies.