|
|
OCTOBER 2011
Getting in the Magazines
with Anya Levykh, freelance Writer and Editor, and Managing Editor of WestCoast Families Magazine
Thursday, October 20, 2011 7:00 - 9:00 pm
Location: Cloverdale Rec Centre, 6188 176th Street, Surrey - Room #204
Getting Your Business Exposure in Print and Online Media
While advertising plays an important part in any marketing or media plan, getting editorial coverage of your business is not so bad either! Find out the many ways to get that coveted media coverage for your business, how to form partnerships with publications, and what to expect in the process.
 Anya Levykh is a professional editor and writer who has worked for various magazines and newspapers in Canada and the U.S. for over 10 years. She is currently the managing editor for WestCoast Families Magazine, the Vancouver reporter for EAT Magazine, and the weekly food and restaurant columnist for CBC Radio One’s On the Coast. Anya spends her free time adding to her cookbook collection, experimenting with new recipes, and teaching her daughter the difference between whisking and folding.
Registered Members:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
to RSVP for this meeting!
Not a member yet? Your first meeting is complementary, and we'd love to know that you're coming! Please click HERE for a guest registration to this meeting.
SEPTEMBER 2011
Social Media Marketing: Strategies & Tools for Mom Entrepreneurs
with Rebecca Coleman, The Art of Business Thursday, September 22, 2011 7:00 - 9:00 pm
Location: The Wired Monk: #160 - 5620 152nd Street. Surrey, BC phone: 778-571-2020 www.wiredmonk.com
Don’t know a Tweet from a Hashtag?
Overwhelmed and confused by the amount of social networking websites there are?
You’re not alone. Social media is a relatively new phenomenon, and while it is low-cost and has the potential to reach thousands, learning the interfaces and etiquette can be overwhelming.
You know that you need to get your business on the bandwagon, but where do you start? What's the best way to build your numbers and stay engaged without burning out? Rebecca will give you strategies and tactics to help you keep your sanity in this new, fast-paced, ever-changing world of social media marketing.
Rebecca will also be giving away one FREE hard copy of her book The Guide to Getting Started with Social Media for Artists and Arts Organizations to a lucky member or guest!
 Rebecca Coleman has been a freelance theatre publicist since 2001, working for companies like Touchstone, Ruby Slippers Theatre, Capilano University’s Theatre Department, Presentation House, Radix, and Leaky Heaven Circus. An actor, writer and producer, she is also very passionate about helping artists to be better businesspeople. An early adopter of Social Media, she has become increasingly interested in using it as a marketing tool, and writes about the subject frequently on her blog, The Art of the Business.
She has written an e-book, The Guide to The Guide to Getting Started With Social Media for Artists and Arts Organizations, which helps newbies create a marketing plan using social networking as a tool. She instructs courses on Social Media Marketing at Emily Carr University and BCIT, and travels internationally giving workshops. She has an 8-year-old son, Michael, who is pretty much the love of her life.
JUNE
"Thinking Outside the Box" for your Business
This seminar will focus on finding unique ways to market your business and be your own “Publicist”.
Together we'll explore some new, creative ways to market your business and discuss how to create an action plan to make it happen!
Michele Partridge knows a thing or two about marketing a small business. An entrepreneur since 18, she has founded several theatre companies, acting schools, film productions and websites over the last 25 years. She has also been a Board member for Women in Film in Vancouver, a judge for the Vancouver Leos (B.C.'s "Oscars") and spoken on panels for filmmaking, networking, building small businesses and public speaking. She also taught acting classes and media coaching for 14 years to students ranging in age 3 - 70 yrs., and was part of the video game production team who created the Sims video game series.
She has always been a mentor to young entrepreneurs and continues today by giving seminars and personal consultations to small businesses. For the last few years she has been working with the Canadian company, Norwex Enviro products promoting green cleaning solutions. Recently promoted to an Executive Sales Leader, she has built a team of 55 consultants and continues to mentor her team on how to keep building their business as she does and continues to.
MAY
BRANDING FROM THE INSIDE OUT! BE EXTRAORDINARY OR BE ELIMINATED.
Does your brand measure up?
Find out at this informative seminar where you will learn what it takes to define your message, be clear on what you stand for and live it out loud; by first focusing on the internal facet of your business (its personality) and second, on the external facet of your business (its behaviour).
With Isabelle Mercier Turcotte, pioneer brand builder and business performance catalyst of Leap Zone Strategies™ and LeapTV.com, you will learn:
• What branding is not, and more importantly what it really is.
• A simple brand success formula that raises everyone’s bar.
• The “core truth” of what makes your business the only one like it out there!
• The external factors that create your business behaviour.
• Plus MARKETING BONUS! Learn the smart way to attract attention to your business.
Throughout her career, Isabelle has had the opportunity to help hundreds of small business owners, as well as some influential brands such as A&W, Robeez Footwear, Earls Restaurants, IMAX Corporation, and HSBC Investments. She was instrumental in helping raise their business standards and redefine their industries through outstanding business strategies and forward-thinking communication tools.
With nearly two decades of hands-on experience in branding and business growth, as well as extensive learnings from traveling the globe, Isabelle is determined more than ever to help small business owners all over the world, catapult their way to massive success.
|
OCTOBER
Be a "Healthy" Mompreneur!
Join Andrea Ferguson to learn to "Live Smart"! Living Smart is about taking care of yourself with food and activity so that you feel energized to take on the demands of being a Mompreneur.
It can be overwhelming to figure out how to eat right and to find time for fitness in an already packed schedule. With some simple tips and tools you will learn the three keys to sustainable healthy eating and how to fit fitness into your busy life. Get rid of the self imposed pressure to "go to the gym" and the guilt around "eating bad foods" and gain a fresh perspective on how to create the healthy you, you deserve to be.
 Andrea Ferguson is the owner of Life Designs Coaching & Consulting. She takes great pride in providing quality group fitness and nutrition education classes to parents who value the long term health and wellbeing of themselves and their family. She is a Nutritionist with her BSc in Dietetics, a certified Fitness Leader, a Health Coach and a Mom of two children.
|
SEPTEMBER
6 Deadly Sins of Sales
Many business owners have developed their own model of selling to clients which may or may not work, depending on the prospect.
There are certain techniques that derail the sales process and others that keep them on track. Knowing the difference will build your bottom line and your business. If you you think you could be closing more deals and not sure why you aren’t, this session is a must.
In this seminar, we will discuss the 6 most common mistakes professionals make when selling and offer solutions on how you and your staff can avoid these missteps and in turn take the emotion out of the process and focus on the transaction, professionally, objectively, and with a positive result.
Felicia is a Business Development Coach/Advisor with GhostCEO. Skilled in creative problem solving, Felicia has a natural ability in inspiring her clients to take their business and professional development to the next level. Her experience includes building and bringing new services and products into markets, developing business opportunities for entrepreneurs, creating networks and connections for entrepreneurs, and being a mother to two amazing daughters. She holds an Electrical Engineering degree and an MBA from the University of British Columbia.
Felicia is also the Business Development Director and Vancouver Chapter Director for Enterprising Moms Network, and the Resident Business Coach at www.womanzworld.com, a site providing resources for women entrepreneurs
AUGUST
Annual White Rock EMN "Summer Social !"
JUNE
Public Speaking Can be Fun!
 It's true! Public speaking is something we all have to do at some point in our lives, so we might as well enjoy it! Don't fear it anymore! All you need to do is breathe and have fun!
We'll learn some tricks actors use to overcome those fears and learn some skills you can do every day to improve your public speaking.
EMN member Michele Partridge is a Team Coordinator and Sales Consultant for Norwex Enviro Products. But before that, Michele worked in our local film industry for over 20 years as an actor, casting director, film and video producer, script editor and acting instructor. She has taught hundreds of actors of all ages for film, theatre and television. She will show EMN members & guests some of the acting exercises she has used to help actors overcome their fears on the stage. Her classes were always tons of fun!
|
MAY
Know What to Expect with the HST
Alana Orrell will be speaking on the new HST (Harmonized Sales Tax) that will be implimented in Canada on July 1, 2010.
Learn the facts and what you need to be doing to prepare for it.
Alana Orrell, CA is a chartered accountant with 10 years experince working in the Langley/Surrey area. Alana works in public practice with Heming, Wyborn & Grewal - a CA firm located in Cloverdale. Her focus is on small to medium sized clients. As a mom to a young son, she knows all too well about the difficulities of balancing a personal and professional life!
MARCH
Business Development Bank of Canada
Do you need money to finance your new small business venture? Want to know more about finance opportunities out there to grow your existing business?
Rita will discuss opportunities from loans to venture capital that could help you and your business.
Discover what you need to get started on your business - or get the funding you need to grow it.
Rita Kim is committed to helping passionate entrepreneurs by utilizing her 15 years of experience in retail sales, consulting and banking.
Rita uses her passion and past banking experience at the Business Development Bank of Canada (BDC) where she provides alternate, flexible lending and consulting solutions to Business Entrepreneurs.
Rita is very passionate about the Business community and has given back by teaching business at local elementary schools with Junior Achievement (JABC), freely giving time and advice to new entrepreneurs, working with the New Westminster Chamber of Commerce and ssisting with many notable charities.
FEBRUARY
 Retrain Your Inner Critic To Be Your Cheerleader
Participants will learn how to identify and change their limiting thoughts, beliefs, and decisions to become their own best supporter and cheerleader. They will learn to increase their resourcefulness and let go of what holds them back by discovering what drives their successful or self sabotaging behavior.
Kasia Rachfall is the founder of Fresh Perspective Coach (FPC); a Langley based coaching company whose mission is to empower individuals from the inside out.
As a business owner and working mother, Kasia knows what it takes to cope with the realities of everyday life. Family, career, and relationships can cause a person to put themselves at the bottom of their own priority list. Kasia successfully coaches people to step into their power and take the reins in their own lives.
She holds the ICF accredited Certified Professional Coach designation from International Coach Academy. Kasia is also a Master Practitioner of Neuro Linguistic Programming (NLP), Hypnosis and Time Empowerment®, which she studied at The Empowerment Partnership, a division of the American Pacific University. She is a member of Toastmasters International.
www.freshperspectivecoach.com
.
DECEMBER
SPECIAL NETWORKING CHRISTMAS MEETING WITH SILENT AUCTION
 A FUN EVENING FULL OF CHRISTMAS CHEER AND GIVING BACK!
OUR SPECIAL NETWORKING EVENING WILL BE A FUN, SOCIAL NIGHT WITH GOODIES PROVIDED BY FUEL CATERING AND INCL REFRESHMENTS AND DOOR PRIZES!
|
NOVEMBER
 SPEAKER: NICOLE STEFENELLI
Nicole will be speaking on "Greening Your Business"
Think you're too small to do your part for the environment? Find out how your small businesses can make a difference - and save money (and attract new customers too!)
Nicole Stefenelli is the founder and President of Urban Impact Recycling Ltd. Urban Impact began in 1989 as a university project and today employees 85 full time staff, operates two recycling plants (one in Richmond, one in New Westmister), has 30 collection vehicles that serve over 5000 client locations from Whistler to Chilliwack.
Nicole serves on the Board of Directors for The Forum for Women Entrepreneurs, Science World, the Waste Management Assoc. of BC and as a steering committee member to Metro Vancouver Waste Management Board.
Nicole has four young children (1 to 7) and tries hard to balance a full time work commitment and her family. www.urbanimpact.com
|
OCTOBER
 SPEAKER: OXANA PAVLENKO
Oxana will be speaking on How to keep your marriage alive and vibrant after children.
When a baby arrives, it is a time for new dreams, new hopes, new discoveries - it is a time for a new beginning. But it is also the most challenging time for your relationship. And as your child grows, how to you nurture that relationship with your partner and keep the fires burning?
Join us to explore the relationship issue based on Dr. John Gottman's research and presented by Certified Gottman Educator, Oxana Pavlenko who will provide insight in to how to make your relationship flourish.
Oxana is a family counsellor and a relationship coach. She graduated from Moskow State University in 1987 studied Linguistics at the Humboldt University in Berlin, and after immigrating to Canada in 1998, completed the Counselling Skills Certificiate Prokgram at VCC. Since becoming a certified Gottman Educator in 2007, Oxana delivers the Bringing Baby Home Relationship and Parenting Program to various centres in Vancouver. www.relationshiphygiene.com
|
SEPTEMBER 2009
 SPEAKER: ANDREA VANCE, PUBLISHER OF WEST COAST FAMILIES MAGAZINE
Andrea will be speaking on Transitions as a Woman & Mom, through work & life.
She made the transition from the corporate world to being self-employed with a small office/home office business, and made the transition from being a woman working like crazy on her own business, to a Mom who has to juggle it
all... Including 2 businesses she owns! Find out what it's like to publish a leading BC magazine!
Andrea Vance is the Publisher of WestCoast Families, and considered the local expert on family living in the Lower Mainland.
With a previous career in Financial Analysis, Andrea applied her business knowledge to publishing and has grown WestCoast Families magazine to be the premier local parenting publication. She also has regular spots on Global TV, has done numerous interviews on radio and TV, and helps manage another family business.
Since becoming a Mom herself, Andrea has started another journey in life, learning a new balance between home & work as an entrepreneur. www.westcoastfamilies.com
|
June 2009
Nicole Garza is the founder of Mally Designs Ltd., and creator of Mally Bibs, the original leather baby bib. www.mallybibs.com
In early 2005, the business was built from scratch, based on the idea to make a practical and stain resistant baby bib out of leather. With no business background, but some design experience and marketing skills, Nicole has taken the business to an international level in 4 years, taking the 'learn as she goes' approach.
Today the business is run by Nicole and her husband Ron, whose latest business accomplishments include opening a local manufacturing facility and office headquarters complete with a factory boutique.
Throughout the last 4 years Nicole has taken on several new challenges, and has learned a lot in the process. Join us for this very special evening where Nicole will share what she had learned and help answer some of your burning questions.
Suggested topics to discuss with Nicole:
-
creating a brand
-
getting your product into stores
-
marketing a unique or new product
-
e-commerce sales
-
international distribution
-
building a team
-
manufacturing
|
May 2009
 Kathie Madden will be discussing the importance of Business Ethics in our daily dealings with both customers and business associates alike.
Good business ethics should be a part of every business. Find out about what it means to have good business ethics and what you can do to ensure you are doing right by your customers and the businesses that you interact with.
Kathie Madden is a professional special event producer with experience in handling a variety of corporate and special occasion events. She began her event planning career spearheading numerous fundraising events for non-profit and community organizations and continues to share her knowledge and creativity to her community.
She is proud to work within her community and was a recipient of the 2008 Silver Business Award presented by Burn Bog Conservation Society recognizing women who make a difference in their community or workplace. She is the proud mother of two sons and one cute, but very spoiled dog. www.kathiemaddenevents.com
APRIL 2009
 In this interactive talk with Mickey Rogers, you will receive the tools that you need to assess yourself in the marketplace, develop and act on your own forward looking plan for your business. Mickey's talk will focus attention on the same elements for any successful business - vision and purpose; inventory both personal and in the marketplace; front row support; and moving forward with goals.
As a coach to entrepreneurs, leaders and innovators, Mickey’s role transforms dreams into realities and guarantees peak performance for her clients. She coaches highly motivated, intelligent and results-oriented leaders to successes beyond their wildest dreams.
Mickey’s built award-winning international media businesses for the past 25 years, with an emphasis on collaboration, creativity and commitment. As a founding partner of Forefront Entertainment, she grew the enterprise from a few hundred dollars to revenue highs of 14 million when she was a single parent.
Mickey has consulted with such clients as Martha Stewart Omnimedia, Corus Entertainment, Creative Business Wales and the National Screen Institute. She dramatically expanded her clients’ international business opportunities. She negotiated multi-million dollar deals; facilitated strategic partnerships; and created successful marketing plans.
If you value your vision and the growth of your business, you’ll want Mickey as your strategic business coach. www.mrogersmedia.com
MARCH 2009
|
|
Candace Newton, humorist and producer of two Canadian talk shows, will share her strategic perspective for hard times in today's economy.
Want to learn how to avoid letting fear rule your life? Need to understand how integrity in business will move you forward?
Candace is a firm believer in taking charge of your life - and in this seminar, she will discuss how you can do it and share some of her own personal stories of overcoming adversity.
Candace is a single parent of four children, grandmother of two, author, singer, songwriter, speaker and adult education instructor and host/creator and President of Unlocking Secrets for Women Resources Inc. To add to her already busy life, she is also the associate producer and guest coordinator for two national Canadian Talk Shows.
She was invited to be one of 27 high profile women which included Academy Award winner, Goldie Hawn, and the Philippians Consulate, to sit on a special committee set up by the Premiers Office, to enhance compassion in government.
She was an adult educator for over ten years teaching countless of women of all ages to look beyond their circumstances, to find opportunities amongst obstacles. www.unlockingsecrets.com www.thedailyweekend.ca www.thedailytv.ca
January 2009
 Every day we are faced with having to balance our wants and needs with others around us. Whether it's getting a better deal with a supplier, deciding where to go for dinner, or booking a hotel room - we're always negotiating. We would all like to improve the outcome of the negotiations we partake in, but often find it difficult or intimidating.
David Newstead will improve your negotiating skills by helping you understand your current negotiating style, build negotiating power by developing alternatives, learn how to listen, question and speak more effectively, and develop win-win results in all your negotiations.
For the past decade, David has worked as a sales champion both as a trainer and manager. David began his career as a sales trainer and manager in the facility service industry with Cintas, and later moved to technology sales at Business Objects/SAP. He is impassioned about raising the bar of professionalism in others and using his experience to give people practical roadmaps to increased success. David is currently the National Account Manager at Moneris Solutions.
 November 2008
Heather White, founder of 2020 Communications Inc. and a licensed Ghost CEO advisor, will be speaking on "Time Management" at our White Rock Chapter located at the Best Western, Peace Arch Inn 2293 King George Hwy.
For most people, time management is THE #1 stumbling block to their success. Heather will discuss how to create goals, set priorities, and make an effective plan. She will also examine how to create a realistic "To Do" List and the importance of delegation.
Heather is a former World Champion Silver Medalist, and has based her success both in sport and business on a foundation of vision, goals, and action. Today, it's Heather's intoxicating optimism coupled with her ability to create measurable, strategic plans that make her a sought after business developer.
Event Details
|
|
|
|
|
|
|
Cristi Cooke began her career in market research 20 years ago, when she developed Telus Mobility's first client segmentation model to help make it one of the fastest-growth wireless companies in Canada. Cristi’s strong reputation for results followed her internationally, where she designed strategic marketing plans for some of the largest companies in Brazil. For the last seven years, Cristi has focused on helping professionals apply advanced business strategies to their careers and professional practices. An honors graduate of Queen’s School of Business, Cristi blends high academic standards into practical strategies that everyone can use. Visit Cristi’s website here: 