*note - November meeting date has been changed to Wednesday, Nov. 16*
How to Differentiate Yourself in a Competitive Market
with Cristi Cooke, Wednesday, November 16, 2011 7:00 - 9:00 pm
Location: Cloverdale Rec Centre, 6188 176th Street, Surrey - Room #205
In this session, you will learn, once and for all, how to identify and define the core essence of your differentiation. This session will teach you a process that is unlike any traditional marketing approach, in uncovering how to integrate your personal passions – who you truly are - into differentiators that benefit your ideal clients. You will learn the questions to ask yourself and your clients, and exactly how to distill the answers into your unique offer to the market. We will use a combination of case studies and audience participation, to learn how to practically apply this process to your business.
After this presentation you will:
- Spend less time thinking about how to differentiate yourself, and more time executing on it.
- Know exactly how to answer the question “What do you do?” without sounding like other people in your industry.
- Learn how to translate the essence of "who" you are into unique & specific benefits for your ideal client.
- Know how to laser-focus your marketing messages, to attract ideal clients.
Cristi Cooke began her career in market research 20 years ago, when she developed Telus Mobility's first client segmentation model to help make it one of the fastest-growth wireless companies in Canada. Cristi’s strong reputation for results followed her internationally, where she designed strategic marketing plans for some of the largest companies in Brazil. For the last seven years, Cristi has focused on helping professionals apply advanced business strategies to their careers and professional practices. An honors graduate of Queen’s School of Business, Cristi blends high academic standards into practical strategies that everyone can use. Visit Cristi’s website here: www.cristicooke.com
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My name is Kristy Hill, and I am excited to be the new Chapter Director for Surrey/White Rock.
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